Subject to change :  creating great products and services for an uncertain world / 
Peter Merholz ... [et.al.] 
 - Sebastopol, CA :  O'Reilly Media,  2008. 
 - viii, 178 p. :  ill. ;  23 cm. 
<br/><br/> "Adaptive Path". 
<br/><br/>Includes bibliographical references (p. [165]-169) and index. 
<br/><br/> "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website. 
<br/><br/><label>ISBN: </label>9780596516833 0596516835 
<br/><br/><label>LCCN: </label>2008299439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>Product management.<br/>Consumers--Attitudes.<br/>Consumer behavior.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / S83 2008 
<br/><br/><label>Dewey Class. No.: </label>658.575  / SUB