TY  - BOOK
AU  - Merholz,Peter
AU  - Schauer,Brandon
AU  - Verba,David
AU  - Wilkens,Todd
ED  - Adaptive Path (Firm)
TI  - Subject to change: creating great products and services for an uncertain world 
SN  - 9780596516833
AV  - HF5415.153 S83 2008
U1  - 658.575 22
PY  - 2008///
CY  - Sebastopol, CA
PB  - O'Reilly Media
KW  - New products
KW  - Management
KW  - Product management
KW  - Consumers
KW  - Attitudes
KW  - Consumer behavior
KW  - Business planning
N1  - "Adaptive Path"; Includes bibliographical references (p. [165]-169) and index
N2  - "To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website
UR  - http://www.loc.gov/catdir/toc/fy0805/2008299439.html
ER  -