TY  - BOOK
AU  - Kelley,Tom
AU  - Kelley,David
TI  - Creative confidence: unleashing the creative potential within us all 
SN  - 9780007592517
AV  - HD53 .K4534 2013
U1  - 658.314 23
PY  - 2013///
CY  - London
PB  - William Collins
KW  - Creative ability in business
KW  - Success in business
KW  - Creative ability
KW  - Success
N1  - Includes bibliographical references (pages 261-278) and index
N2  - "IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.  Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers. "--
ER  -