TY  - BOOK
AU  - Foerster,Anja
AU  - Kreuz,Peter
TI  - Different thinking: creative strategies for developing the innovative business 
SN  - 9780749452599
AV  - HD53 .F665 2009
U1  - 658.4063 22
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India
KW  - Creative ability in business
KW  - Strategic planning
KW  - Organizational change
KW  - Industrial management
KW  - Technological innovations
N1  - Includes bibliographical references (p. [191]-192) and index; Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor.  Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!
ER  -