Cagan, Jonathan,  1961- <br/><br/>
Creating breakthrough products :  innovation from product planning to program approval / 
Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. 
 - Upper Saddle River, NJ :  Prentice Hall PTR,  c2002. 
 - xxxii, 302 p. :  ill. ;  25 cm. 
 - Financial Times Prentice Hall books .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0139696946 
<br/><br/><label>LCCN: </label>2001052319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Production planning.<br/>Product management.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C34 2002 
<br/><br/><label>Dewey Class. No.: </label>658.575  / CAG