TY  - BOOK
AU  - Cagan,Jonathan
AU  - Vogel,Craig M.
TI  - Creating breakthrough products: innovation from product planning to program approval 
SN  - 0139696946
AV  - HF5415.153 .C34 2002
U1  - 658.575 21
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall PTR
KW  - New products
KW  - Production planning
KW  - Product management
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -