Inside Apple : the secrets behind the past and future success of Steve Job's iconic brand /
Adam Lashinsky.
- London : John Murray, c2012.
- viii, 223 p. ; 24 cm.
Rethink leadership -- Embrace secrecy -- Focus obsessively -- Stay start-up hungry -- Hire disciples -- Own your message -- Overwhelm friends/dominate foes -- Plan for after your successor -- Inspire imitators -- One more thing.
978184547445
2011044773
Apple Computer, Inc.
Computer industry--Management.--United States Corporate culture--United States. Success in business--United States.