The Apple way /
by Jeffrey L. Cruikshank.
- New Delhi : Tata McGraw-Hill, c2006.
- xviii, 206 p. ; 24 cm.
"12 management lessons from the world's most innovative company"--Spine.
Includes bibliographical references (pages 179-193) and index.
Marvels and margins -- Find the future -- Take their breath away -- Guard the family jewels -- Keep your friends (reasonably) close to you -- Keep your promises -- Build the cult -- Get it out there -- Keep your cool -- Flog the bad guys -- Fix your leaders -- Fix your plan.
007061184X 9780070611849
2006295931
Apple Computer, Inc. Apple Computer, Inc.
Industrial management--United States. Computer industry--United States. Corporate culture--United States. Success in business--United States.