TY  - BOOK
AU  - Cruikshank,Jeffrey L.
TI  - The Apple way
SN  - 007061184X
AV  - HD9696.2.U64 A673 2006
U1  - 658.4 22
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Apple Computer, Inc
KW  - fast
KW  - Industrial management
KW  - United States
KW  - Computer industry
KW  - Corporate culture
KW  - Success in business
N1  - "12 management lessons from the world's most innovative company"--Spine; Includes bibliographical references (pages 179-193) and index; Marvels and margins -- Find the future -- Take their breath away -- Guard the family jewels -- Keep your friends (reasonably) close to you -- Keep your promises -- Build the cult -- Get it out there -- Keep your cool -- Flog the bad guys -- Fix your leaders -- Fix your plan
ER  -