TY  - BOOK
AU  - Mullins,John W.
AU  - Komisar,Randy
TI  - Getting to plan B: breaking through to a better business model 
SN  - 9781422126691 (hardcover : alk. paper)
AV  - HD30.28 .M842 2009
U1  - 658.401 22
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Business planning
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B -- 
Guiding your flight progress : the power of dashboards -- 
Air, food, and water : your revenue model -- 
Avoiding rocks and hard places : your gross margin model -- 
Trimming the fat : your operating model -- 
Cash is king : your working capital model -- 
It takes money to make money : your investment model -- 
Can you balance a one-legged stool? : multidimensional business models -- 
Getting started on discovering your plan B
ER  -