Bean, Roger,  1946- <br/><br/>
Powerful products :  strategic management of successful new product development / 
Roger Bean, Russell  Radford. 
 - New York:  AMACOM,  c2000. 
 - xii, 274 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 261-263) and index. 
<br/><br/><label>ISBN: </label>0814405665 9780814405666 
<br/><br/><label>LCCN: </label>00024828  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .B38 2000 
<br/><br/><label>Dewey Class. No.: </label>658.575  / BEA