Bearden, Wiliam O. <br/><br/>
Handbook of marketing scales: multi item measures for marketing and consumer behavior research 
by William O Bearden, Richard G. Netemeyer and Kelly L. Haws 
 - 3rd ed. 
 - California  Sage  2011 
 - xiv, 601p. 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 BEA