TY  - BOOK
AU  - Stark,John
TI  - Global product : strategy, product lifecycle management and the billion customer question 
SN  - 9781846289149 
U1  - 658.5 STA 
PY  - 2007///
CY  - London
PB  - Springer
KW  - Product life cycle
KW  - Product management
KW  - Export marketing
N1  - Includes bibliographical references (p. [209]) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0825/2007930552-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0825/2007930552-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0825/2007930552-t.html
ER  -