Cravens, David W Strategic marketing by Davie W Cravens and Nigel F Piercy - 7th ed - Boston : McGraw-Hill Irwin, c2003. - xviii, 843 p. : ill., maps ; 26 cm. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and indexes. ISBN: 0071151613 LCCN: 2002016549 Subjects--Topical Terms: Marketing--Decision making.Marketing--Management.Marketing--Management--Case studies. Dewey Class. No.: 658.802 CRA