Pricken, Mario. <br/><br/>
Creative strategies :  idea management for marketing, advertising, media and design  
by Mario Pricken. 
 - London ;  New York :  Thames & Hudson,  2010. 
 - 311 p.  
<br/><br/> . 
<br/><br/>Includes bibliographical references (p. 309-311) and index. 
<br/><br/>Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces. 
<br/><br/><label>ISBN: </label>9780500515402  
<br/><br/><label>Nat. Bib. Agency Control No.: </label> DE-101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity in advertising.<br/>Advertising campaigns.
<br/><br/><label>LC Class. No.: </label>HF5823 
<br/><br/><label>Dewey Class. No.: </label>659.113  / PRI