TY  - BOOK
AU  - Pricken,Mario
TI  - Creative strategies: idea management for marketing, advertising, media and design 
SN  - 9780500515402 
AV  - HF5823 
U1  - 659.113 22
PY  - 2010///
CY  - London, New York
PB  - Thames & Hudson
KW  - Creativity in advertising
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. 309-311) and index; Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces
ER  -