Hunter, Grant, <br/><br/>
Newsjacking :  the Urgent Genius of real-time advertising  
by Grant Hunter and Jon Burkhart 
 - 224 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make. 
<br/><br/><label>ISBN: </label>9780500516720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827   / HUN