Heding, Tilde <br/><br/>
Brand management: research, theory and practice 
by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre 
 - London  Routledge  c2009 
 - xviii, 267p 
<br/><br/><label>ISBN: </label>9780415443272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 HED