TY  - BOOK
AU  - Heding, Tilde
AU  - Knudtzen, Charlotte F
AU  - Bjerre, Mogens
TI  - Brand management: research, theory and practice
SN  - 9780415443272
U1  - 658.827 HED 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
ER  -