Developing Resilience in Disruptive Times  edited by Ajoy Kumar Dey, Ville-Veikko Piispanen, Shreya Mishra 

 - New Delhi :  Bloomsbury Publishing,   2021. 
 - vi, 374 p.  
<br/><br/>Introduction<br/>Theme 1: COVID-19 Impact on Business<br/>1. Meals on Wheels of Tampa Confronts Covid-19<br/>2. Keeping College Employees Amid COVID-19<br/>3. Case Study on Impact of Covid -19 on Small Businesses<br/>4. OYO’s Dilemma: Customer-Based Brand Equity and Marketing Strategies during COVID 19<br/>5. Breakfast Solutions: Crafting Healthy Lifestyles Amidst Covid-19<br/>Theme 2: COVID-19 Impact on Management<br/>6. Deliver Medicines to Patients, No Matter What<br/>7. A Tough Decision: Auditwerx, LLC vs. COVID-19<br/>8. Covid-19, Forcing a Tough Decision for the Office of Decision Support at the University of South Florida<br/>9. Covid-19 – Hillsborough Fire Rescue Department<br/>10. Delicious Crisis Communication Story of Licious: Powering Through the Covid-19 Pandemic<br/>Theme 3: COVID-19 Impact on Communities<br/>11. Children’s Cancer Center: Navigating A Pandemic<br/>12. USF Community Cries for Rapid Employment due to COVID 19 Devastating Job Loss<br/>13. PVUNL Model of Community Development Amid COVID-19<br/>14. Selection of Collegewide Course Materials<br/>Theme 4: Strategy Making and Business Models<br/>15. Crisis in Sales of Credit Card: A Game-Changing Strategy to Beat the Competitors<br/>16. Becton Dickinson – Should it Enter Nigeria?<br/>17. Lyft – Is Brazil an Attractive Market?<br/>18. Business Model Transformation: Netflix’s Way<br/>Theme 5: Marketing and Business Growth<br/>19. EPIC TV-Onset, Growth and Challenges<br/>20. Vodafone and Idea Merger: Can the Transition Aid in Recovering the Market Share?<br/>21. Deriving Some Marketing Insights from the Kachhi Biryani Market in New Dhaka<br/>22. Information Asymmetry in Market Research: How Coke 2 Learned the Hard Way the Value of Market Research<br/>Theme 6: Branding, Customer Orientation and e-Business<br/>23. Spotify: In a Spot of Bother<br/>24. Tan Long Group: Expanding Vietnam’s Lead in Cashew Nuts<br/>25. Enduring Business Challenges – Chronicle of a Foodpreneur<br/>26. Child Consumer Behaviour: Are Indian Companies Serious About it? 
<br/><br/><label>ISBN: </label>97893990358588 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business environment<br/>Strategic management
<br/><br/><label>Dewey Class. No.: </label>658.4012  / DEV