DE Mooij, Marieke <br/><br/>
Global marketing and advertising: understanding cultural paradoxes 
by Marieke De Mooij 
 - 3rd ed 
 - Los Angeles  Sage Publications  c2010 
 - xviii, 323p 
<br/><br/><label>ISBN: </label>9781412970419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies<br/>Advertising--Cross-cultural studies<br/>Consumer behavior--Cross-cultural studies
<br/><br/><label>Dewey Class. No.: </label>658.802 DE