TY  - GEN
AU  - Sahay, Arvind 
TI  - Brands and the brain : : how to use neuroscience to create impactful brands
SN  - 9780143452614
U1  - 658.407124 22
PY  - 2022///
CY  - Gurugram
PB  - Penguin Portfolio
KW  - Brand management
KW  - Computational neuroscience
ER  -