Blythe, Jim <br/><br/>
Key concepts in marketing 
by Jim Blythe 
 - London  Sage Pub.  2009 
 - ix, 219p. 
<br/><br/><label>ISBN: </label>9781847874993 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BLY