TY  - BOOK
AU  - Lury, Giles
TI  - From ideas to iconic brands : : inspiring stories of 101 amazing brands that changed the world 
SN  - 9789386867896
U1  - 658.827 22
PY  - 2018///
CY  - Delhi
PB  - Jaico
KW  - Brand management
ER  -