Armstrong, Gary <br/><br/>
Marketing :   an introduction 
by Gary  Armstrong, Philip Kotler and Marc Oliver Opresnik 
 - 13th ed. 
 - Noida:   Pearson;   2017. 
 - 669 p. 
<br/><br/><label>ISBN: </label>9789332584471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM