Sheth, Jagdish N <br/><br/>
Legends in marketing: Jagdish N. Sheth 
Edited by Balaji C. Krishnan. 
 - New Delhi ;  Thousand Oaks, Calif. :  SAGE Publications,  2010. 
 - 8 v. :  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing. 
<br/><br/><label>ISBN: </label>9788132103004 
<br/><br/><label>LCCN: </label>2010000158 
<br/><br/><label>Subjects--Personal Names: </label><br/>Sheth, Jagdish N.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.80092 SHE