TY  - BOOK
AU  - Sheth,Jagdish N
AU  - Krishnan,Balaji C.
TI  - Legends in marketing: Jagdish N. Sheth
SN  - 9788132103004
U1  - 658.80092 SHE 
PY  - 2010///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Sheth, Jagdish N.
KW  - Marketing
KW  - Consumer behavior
KW  - Management
N1  - Includes bibliographical references and index; v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing
ER  -