New product and services development /
edited by Hubert Gatignon.
- 1st ed.
- Thousand Oaks, CA : SAGE Publications, 2010.
- p. cm.
- Sage library in business and management .
vol.1. Innovating new products and services : the dimensions of innovations; vol.2. Orienting the firm for promoting innovations: establishing a culture innovations; vol.3. Organizing to innovate: adapting the firm to innovate; vol.4. Launching new products and services: marketing innovations effectively