TY  - BOOK
AU  - 
AU  - Gatignon, Hubert (ed.)
TI  - New product and services development
T2  - Sage library in business and management
SN  - 9780857020536 (hardcover)
U1  - 658.575 NEW 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
N1  - vol.1. Innovating new products and services : the dimensions of innovations; vol.2. Orienting the firm for promoting innovations: establishing a culture innovations; vol.3. Organizing to innovate: adapting the firm to innovate; vol.4. Launching new products and services: marketing innovations effectively
ER  -