TY  - BOOK
AU  - Hunt,Shelby D
AU  - Sheth,Jagdish N.
TI  - Legends in marketing Shelby D. Hunt
SN  - 9788132105206 (hbk. : alk. paper)
U1  - 658.80092 HUN 
PY  - 2011///
CY  - New Delhi, Thousand Oaks
PB  - SAGE
KW  - Hunt, Shelby D.
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index; v. 1. Marketing theory: the nature and scope of marketing / Paul Busch -- v. 2. Marketing theory: philosophy of science foundations of marketing / Jagdip Singh -- v. 3. Marketing theory: philosophy of science controversies in marketing / Roy D. Howell -- v. 4. Channels of distribution / James R. Brown -- v. 5. Macromarketing, ethics, and social responsibility: The development period / Scott J. Vitell -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period / John R. Sparks -- v. 7. Marketing management and strategy / Ranjan Varadarajan -- v. 8. Relationship marketing / Robert M. Morgan -- v. 9. Resource-advantage theory: the development period / O. C. Ferrell -- v. 10. Resource-advantage theory: the research tradition period / Dennis B. Arnett
ER  -