TY - BOOK AU - Schniederjans,Marc J. TI - Business Analytics Principles, Concepts, and Applications : : What, Why, and How SN - 9789356064317 U1 - 658.401 22 PY - 2023/// CY - Noida PB - Pearson India KW - Organizational learning N1 - PART I: What Are Business Analytics Chapter 1: What Are Business Analytics PART II: Why Are Business Analytics Important Chapter 2: Why Are Business Analytics Important? Chapter 3: What Resource Considerations Are Important to Support Business Analytics? PART III: How Can Business Analytics Be Applied Chapter 4: How Do We Align Resources to Support Business Analytics within an Organization? Chapter 5: What Are Descriptive Analytics? Chapter 6: What Are Predictive Analytics? Chapter 7: What Are Prescriptive Analytics? Chapter 8: A Final Case Study Illustration ER -