Chandel, Ajay Singh A studyon deciphering the antecedents of brand avoidance / Ajay Singh Chandel, Under the supervision of Punam Mishra - Jaipur : JK Lakshmipat University, 2023. - x, 159 p. Subjects--Topical Terms: Brand managementBrand communicationConsumer beahvior Dewey Class. No.: 658.827 / CHA