TY  - BOOK
AU  - Chandel, Ajay Singh
AU  - Mishra, Punam
TI  - A studyon deciphering the antecedents of brand avoidance
U1  - 658.827 22
PY  - 2023///
CY  - Jaipur
PB  - JK Lakshmipat University
KW  - Brand management
KW  - Brand communication
KW  - Consumer beahvior
ER  -