TY  - BOOK
AU  - Czinkota, Michael R
AU  - Ronkainen, Iikka A
TI  - International marketing
SN  - 9788131501610
U1  - 658.84 CZI 
PY  - 2007///
CY  - New Delhi
PB  - Cengage Learning
KW  - International marketing
ER  -