Lovelock, Christopher <br/><br/>
Services marketing: people, technology and strategy 
by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee 
 - 6th ed 
 - New Delhi  Pearson  c2010 
 - xx, 637p 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV