Batra, Rajeev <br/><br/>
Advertising management 
by Rajeev Batra, John G Myers and David A Aaker 
 - 5th ed 
 - Delhi  Pearson  2009 
 - 768p 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.111 BAT