Aaker, David A <br/><br/>
Marketing research 
David A Aaker, V Kumar and George S Day 
 - 9th ed 
 - New Delhi  Wiley India  c2007, 2009 
 - xvii, 774p 
<br/><br/><label>ISBN: </label>9788126517916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK