TY  - BOOK
AU  - Aaker, David A
AU  - Kumar, V
AU  - Day, George S
TI  - Marketing research
SN  - 9788126517916
U1  - 658.83 AAK 
PY  - 2007///, 2009
CY  - New Delhi
PB  - Wiley India
KW  - Marketing Research
ER  -