Apte, Govind <br/><br/>
Service marketing 
by Govind Apte 
 - New Delhi  Oxford University Press  c2004, 2009 
 - xi, 440p 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 APT