Kotler, Philip <br/><br/>
Principles of marketing: a south Asian perspective / 
by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque 
 - 13th ed 
 - New Delhi :  Pearson,  c2010. 
 - xviii, 514p 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT