Lehmann, Donald R <br/><br/>
Analysis for marketing planning 
by Donald R Lehmann and Russell S Winer 
 - 6th ed 
 - New Delhi  TMH  2007 
 - 256p 
<br/><br/><label>ISBN: </label>9780070667068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 LEH