TY  - BOOK
AU  - Ramaswamy, V S 
AU  - Namakumari, S
TI  - Marketing management : : global perspective Indian context 
SN  - 0230637299
U1  - 658.8 
PY  - 2010///
CY  - Delhi : 
PB  - MacMillan
KW  - Marketing
ER  -