TY  - GEN
AU  - Kumar, S Ramesh
TI  - Case studies in marketing management
SN  - 978-81-317-6139-7
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Marketing management
KW  - Cases
N1  - Shanghai Jahwa: Liushen Shower cream (A) -- Hyundia Card's marketing strategy -- ITC in rural India -- Ontario Machinery Ring (A): problem definition -- Cineplex entertainment: the loyalty program -- Super shampoo products and the Indian mass market -- Tinplate Company of India: Targeting the young -- Air Miles Canada: Rebranding the air miles reward program -- Kids market consulting -- The Wii: Nintendo's video game revolution -- SaskTel -- Hanson Production: pricing for opening day -- Sunnex international: Transforming distribution of high tech products -- Shiny Provision store: Retailing challenges in the Indian context -- The brand in the hand: Mobile marketing at Adidas -- Nike Inc.: developing an effective public relations strategy -- Spectrum brands, Inc.: the sales force dilemma -- Launch of the Ford Fiesta Diesel: the world's most efficient car -- Dabour India ltd.: globalization -- Sat & Co.: Market orientation -- Infosys: the challenge of global branding -- Nano Tata-Logy: the people's car -- Louis Vuitton in India -- Romantic Rides or Fiery Thrills: Positioning a motorcycle brand in the Indian context
ER  -