Zikmund, William G <br/><br/>
Essentials of marketing research 
by William G Zikmund and Barry J Babin 
 - 3rd ed 
 - New Delhi  Cengage Learning  c2007 
 - xvii, 414p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK