Pride, William M  <br/><br/>
Marketing: planning, implementation and control 
by William M Pride and O C Ferrell 
 - New Delhi  Cengage Learning  c2010 
 - 564p 
<br/><br/><label>ISBN: </label>9788131512319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI