TY  - BOOK
AU  - Jain,Subhash C.
AU  - Tucker,Lewis R.
TI  - International marketing: managerial perspectives 
SN  - 0843609036
AV  - HF1009.5 .J34
U1  - 658.84 
PY  - 1979///
CY  - Boston
PB  - CBI Pub. Co.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Bibliography: p. 510-518
ER  -