TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning & strategy: cases 
SN  - 0759341893
AV  - HF5415.13 .J35 2000
U1  - 658.802 
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -