Jain, Subhash C., 1942-

International marketing / Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western, c2001. - xv, 520, 192, 16 p. : ill. ; 27 cm.

Rev. ed. of: International marketing management. 5th ed. c1996.

Includes bibliographical references and indexes.

0324100868

2003265372


Export marketing--Management.
Export marketing--Management--Case studies.

HF1416 / .J35 2001b

658.84 / JAI