International marketing : managerial perspectives /
edited by Subhash C. Jain and Lewis R. Tucker, Jr.
- 2nd ed.
- Boston, Mass. : Kent Pub. Co., c1986.
- xii, 466 p. : ill. ; 24 cm.
Bibliography: p. 459-466.
0534062709
85019820
Export marketing--Management. International business enterprises--Management.