Panda, Tapan K.

Sales and distribution management / Tapan K. Panda, Sunil Sahadev. - 2nd ed. - New Delhi, India : Oxford University Press, 2012. - xviii, 728 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Part A: Sales Management -- Introductin to sales management -- Selling skills and selling strategies -- The selling process -- Managing sales information -- Sales force automation -- Sales organization -- Management of sales territory -- Management of sales quota -- Recruitment and selection of the sales force -- Training the sales force -- Sales force motivation -- Sales force compensation -- Sales force control -- Evaluation of the sales force -- Part B: Distribution management -- Distribution channel management: an introduction -- Designing customer-oriented marketing channels -- Customer-oriented logistics management -- Channel information systems -- Managing channel member behaviour -- Managing wholesalers and franchisees -- Retail management -- Managing the international channels of distribution -- Index -- About the authors

9780198077046 (pbk.)

2011292808


Sales management.
Marketing channels.
Physical distribution of goods.

658.81 / PAN