Sales and distribution management /
Tapan K. Panda, Sunil Sahadev.
- 2nd ed.
- New Delhi, India : Oxford University Press, 2012.
- xviii, 728 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Part A: Sales Management -- Introductin to sales management -- Selling skills and selling strategies -- The selling process -- Managing sales information -- Sales force automation -- Sales organization -- Management of sales territory -- Management of sales quota -- Recruitment and selection of the sales force -- Training the sales force -- Sales force motivation -- Sales force compensation -- Sales force control -- Evaluation of the sales force -- Part B: Distribution management -- Distribution channel management: an introduction -- Designing customer-oriented marketing channels -- Customer-oriented logistics management -- Channel information systems -- Managing channel member behaviour -- Managing wholesalers and franchisees -- Retail management -- Managing the international channels of distribution -- Index -- About the authors
9780198077046 (pbk.)
2011292808
Sales management. Marketing channels. Physical distribution of goods.